PCA Logo

Forming: Our Vision and Purpose

Agree, define and capture what you want to achieve and where you are heading

Extraordinary Teams
Case Studies

The Capability Gap

Purpose and mission are essential for the progress of a team. They serve as a compass, providing direction and clarity.

Without a clear purpose and vision, teams can struggle to find their way forward. They can find it challenging to prioritise when faced with competing demands. It is crucial to set a strong foundation by defining the purpose and vision and ensuring that every team member understands and connects with them in their own way.

With a clear sense of purpose, teams are more motivated to work together towards a common goal, making informed decisions quickly and effectively with their ‘north star’ in mind.

Learning Outcomes

  • Explore values and passions to identify the team’s core reason for being

  • Create a concise purpose statement that encapsulates the essence and intention of the team

  • Appraise individual aspirations against the team’s purpose

  • Create agreement and understanding of how to reach the team’s aspirational vision

Workshop Format

Delivery tailored to participant level

Delivery tailored to participant level

Length of session

90 mins – 3.5 hours

In person or virtual

In person or virtual

Number of participants

25 participants

Indicative Workshop Content

Start with the ‘Why’ (Simon Sinek)

Five dysfunctions of a team (Lencioni)

Purpose Venn Diagram

Purpose Statement fundamentals

Will it make the boat go faster? (Hunt-Davis and Beveridge)

Unforgettable Learning Experiences

Purpose and Vision Board

Create a vision to get on board with
A picture paints a thousand words and in the case of purpose and vision, imagery can be a starting point for identifying shared ideas, themes and emotions for a team.

Participants select images to evoke a vision of who they hope to be as a team. The compilation of these different pictures becomes a team image with symbolic meaning. Rather than relying on cognitive processes, we allow participants space to use their creativity to imagine an aspirational future.

Purpose Statement

Create a statement with meaning
Writing a purpose statement allows participants to gain clarity, set a direction, stay motivated, make informed decisions, collaborate authentically, and communicate effectively.

Participants answer questions to establish their ‘reason for being’ as a team within the organisation.

This process aids the flow of ideas so the team can generate a concise purpose statement that speaks to them individually and collectively.


Reaching for the skies
Knowing the direction of travel once the compass is set is fundamental for a team to be able to get to where it needs to be.

In this exercise the team starts to consider skills, actions and attitudes needed to make the shift from the current reality to aspirational future.