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Forming: Our Vision and Purpose
Agree, define and capture what you want to achieve and where you are heading




The Capability Gap
Purpose and mission are essential for the progress of a team. They serve as a compass, providing direction and clarity.
Without a clear purpose and vision, teams can struggle to find their way forward. They can find it challenging to prioritise when faced with competing demands. It is crucial to set a strong foundation by defining the purpose and vision and ensuring that every team member understands and connects with them in their own way.
With a clear sense of purpose, teams are more motivated to work together towards a common goal, making informed decisions quickly and effectively with their ‘north star’ in mind.
Learning Outcomes
- Explore values and passions to identify the team’s core reason for being
- Create a concise purpose statement that encapsulates the essence and intention of the team
- Appraise individual aspirations against the team’s purpose
- Create agreement and understanding of how to reach the team’s aspirational vision
Workshop Format


Delivery tailored to participant level


90 mins – 3.5 hours


In person or virtual


25 participants
Indicative Workshop Content
Start with the ‘Why’ (Simon Sinek)
Five dysfunctions of a team (Lencioni)
Purpose Venn Diagram
Purpose Statement fundamentals
Will it make the boat go faster? (Hunt-Davis and Beveridge)
Unforgettable Learning Experiences
Purpose and Vision Board
Participants select images to evoke a vision of who they hope to be as a team. The compilation of these different pictures becomes a team image with symbolic meaning. Rather than relying on cognitive processes, we allow participants space to use their creativity to imagine an aspirational future.
Purpose Statement
Participants answer questions to establish their ‘reason for being’ as a team within the organisation.
This process aids the flow of ideas so the team can generate a concise purpose statement that speaks to them individually and collectively.
Moon-shot
In this exercise the team starts to consider skills, actions and attitudes needed to make the shift from the current reality to aspirational future.